verified
Horst Herrmann
Area Sales Manager | Driving Strategic Global Expansion & High-Impact Revenue Growth.
Area Sales Manager | Driving Strategic Global Expansion & High-Impact Revenue Growth.
Direct operational leadership in two core markets, complemented by cross-border enterprise exposure through global customer responsibility.
Germany (DACH)
Direct market responsibility
Enterprise & key account leadership
Industrial & technical sales
Saudi Arabia (MENA)
Area Sales Manager
Full regional leadership & P&L responsibility
€11.4M revenue ownership
#1 Sales Manager — MENA
Additional cross-border exposure: EMEA enterprise accounts through global customer responsibility at NCR. No local P&L or country ownership.
Selected leadership moments that show how results were achieved — beyond the CV bullets.
Unified multiple sales locations into one performance-driven regional engine by introducing structured target setting, individual ownership, and transparent execution rhythm — shifting teams from reactive to proactive selling.
Identified untapped regional potential and launched new sales regions with scalable coverage models — aligning recruitment, local execution, and portfolio focus to establish sustainable growth foundations.
Reduced operational friction by optimizing demo inventory and local product portfolios — improving working capital discipline while giving the field team more time and clarity to focus on revenue-driving activities.
Led multi-stakeholder sales cycles across enterprise customers, coordinating customer needs with internal teams (legal, project, technical) to progress deals from negotiation through implementation with high execution reliability.
Surplex · North & East Germany
Driving regional business development and strategic customer acquisition across multiple territories, with a focus on pipeline discipline, partner collaboration, and sustainable revenue growth.
Stabila G.U. Messgeräte GmbH · Germany
Commercial responsibility for strategic retail and e-commerce accounts across the DACH region, including national framework agreements, annual negotiations, and structured account development.
Plansysteme GmbH · Hamburg
Developed and strengthened market positioning, managed complex B2B sales cycles, and acted as primary interface between customers, project management, and software development teams.
Planned career transition phase focused on professional reorientation, selective advisory activities, and preparation for the next leadership role.
NCR Corporation · Germany / International
Managed global enterprise customers in hospitality and retail, leading international sales cycles across hardware, software, and digital solutions.
Hilti Saudi Arabia · Riyadh Region (Central / East)
Full regional responsibility across sales, finance, logistics, and marketing operations with revenue responsibility up to €11.4M.
Hilti Deutschland AG · Germany
Earlier roles include Managing Director & Founder (D3H Professional Sales Marketing) and Sales & Operations (ISI GmbH).
horstherrmann@hotmail.com
linklinkedin.com/in/horst-herrmann
call+49 176 638 55283
Open to senior sales leadership opportunities and strategic commercial roles. Direct and professional inquiries are welcome.