verified
Horst Herrmann
Area Sales Manager | Driving Strategic Global Expansion & High-Impact Revenue Growth.
Area Sales Manager | Driving Strategic Global Expansion & High-Impact Revenue Growth.
Germany (DACH)
Enterprise & key account leadership
Industrial & technical sales
Saudi Arabia (MENA)
Area Sales Manager
€11.4M revenue responsibility
#1 Sales Manager — MENA
EMEA – Global Accounts
Cross-border enterprise exposure
NCR international clients
Selected leadership moments that show how results were achieved — beyond the CV bullets.
Unified multiple sales locations into one performance-driven regional engine by introducing structured target setting, individual ownership, and transparent execution rhythm — shifting teams from reactive to proactive selling.
Identified untapped regional potential and launched new sales regions with scalable coverage models — aligning recruitment, local execution, and portfolio focus to establish sustainable growth foundations.
Reduced operational friction by optimizing demo inventory and local product portfolios — improving working capital discipline while giving the field team more time and clarity to focus on revenue-driving activities.
Led multi-stakeholder sales cycles across enterprise customers, coordinating customer needs with internal teams (legal, project, technical) to progress deals from negotiation through implementation with high execution reliability.
Surplex · North & East Germany
Driving regional business development, strategic customer acquisition, and structured pipeline execution across multiple territories.
Stabila G.U. Messgeräte GmbH · Germany
Commercial responsibility for strategic retail and e-commerce accounts across the DACH region, including national framework agreements.
Hilti Saudi Arabia · Riyadh Region (Central / East)
Full regional responsibility across sales, finance, logistics, and marketing. Led teams of up to 15 employees with revenue responsibility up to €11.4M.
NCR Corporation · Germany / International
Managed global enterprise accounts in hospitality and retail, leading complex hardware, software, and digital solution sales.
Plansysteme GmbH · Hamburg
Hilti Deutschland AG · Germany
Earlier roles include Managing Director & Founder (D3H Professional Sales Marketing) and Sales & Operations (ISI GmbH).
horstherrmann@hotmail.com
linklinkedin.com/in/horst-herrmann
call+49 176 638 55283
Open to senior sales leadership opportunities and strategic commercial roles. Direct and professional inquiries are welcome.